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Tag: hyper local


Total Results: 3

Do's and doníts of hyper-local mobile advertising
Published: February 1, 2013
Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

Four metrics for adding neighborhood-level data to go hyper-local
Published: December 6, 2010
By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

Why the future of mobile is hyper local
Published: August 18, 2010
By Rob Woodbridge

Two years ago, Foursquare launched its location-based service and since then the number of companies offering similar check-in software has grown into a micro but popular industry.