Tag: hyper local

Total Results: 3

Do's and don’ts of hyper-local mobile advertising

Published: February 1, 2013

Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

Four metrics for adding neighborhood-level data to go hyper-local

Published: December 6, 2010

By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

Why the future of mobile is hyper local

Published: August 18, 2010

By Rob Woodbridge

Two years ago, Foursquare launched its location-based service and since then the number of companies offering similar check-in software has grown into a micro but popular industry.