Tag: iAd

Total Results: 69

Coca-Cola hoists brand image in new iAd campaign

Published: May 9, 2012

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.

Can Samsung compete with Apple as a digital powerhouse?

Published: April 5, 2012

In a clear sign of its aspirations to be a digital powerhouse along the lines of Apple or Google, Samsung will introduce a mobile private ad exchange later this year.

Purina strengthens mobile strategy with iPhone, Android app

Published: March 6, 2012

Nestle's Purina PetCare Co. is continuing to ramp up its mobile strategy with a new application that lets pet owners track the health and wellness of their animals.

Mobile advertising expected to see a surge in creativity

Published: February 17, 2012

The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this year.

Apple, Google try to shore up mobile advertising positions as Facebook entry looms

Published: February 16, 2012

Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public offering announced by Facebook earlier this month.

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

Four changes for Apple iAds to live up to their potential

Published: November 30, 2011

By Daniella Alpher

Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.

Dannon broadens ad creative with iAd campaign

Published: November 4, 2011

Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.

Energize iAd campaign highlights importance of music education

Published: September 26, 2011

Energizer has rolled out an iAd campaign to reach new and more relevant audiences to help further awareness of its partners