Tag: iAds

Total Results: 6

Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers

Published: February 27, 2013

Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods.

Four changes for Apple iAds to live up to their potential

Published: November 30, 2011

By Daniella Alpher

Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Apple stuns market with iAd news: $60M in advertiser commitments

Published: June 8, 2010

For all his whining about mobile advertising, CEO Steve Jobs confirmed yesterday that Apple’s iAd mobile ad network had commitments for 2010 totaling more than $60 million.

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.