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Tag: iCrossing


Total Results: 19

   Displaying: 1 - 10

Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
Twitter champions relevant brand experiences with Promoted Tweets syndication
Published: February 4, 2015
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar, targeted way, pushing content that is relevant to users in the moment.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from FCB Garfinkel, 451 Research and iCrossing.
New parents drawn to mobile-exclusive, instant content
Published: March 13, 2014
New parents' yearning for constant information opens up new marketing opportunities for brands with mobile search, applications and messaging.
Mobile display advancements confuse budget allocation
Published: September 6, 2013
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of the medium's strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
Why getting mobile SEO right is critical
Published: June 18, 2013
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

Razorfish exec: Great mobile experiences are table stakes
Published: April 26, 2013
A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.
Maximize reach with mobile Web sites
Published: January 16, 2013
By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Hyperlocal ads are linchpin to holiday mobile search success
Published: November 30, 2012
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.
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