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Tag: iCrossing


Total Results: 23

   Displaying: 1 - 10

Are the days of cheap mobile search over?
Published: May 27, 2016
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Mobile transforms shopping for staples, opening door for CPG brands
Published: March 9, 2016
After years of uninspired attempts by consumer packaged goods marketers to connect directly with online shoppers, several quickly escalating mobile trends promise to change consumer behavior and finally put this goal within reach.
Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
Twitter champions relevant brand experiences with Promoted Tweets syndication
Published: February 4, 2015
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar, targeted way, pushing content that is relevant to users in the moment.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from FCB Garfinkel, 451 Research and iCrossing.
New parents drawn to mobile-exclusive, instant content
Published: March 13, 2014
New parents' yearning for constant information opens up new marketing opportunities for brands with mobile search, applications and messaging.
Mobile display advancements confuse budget allocation
Published: September 6, 2013
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of the medium's strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
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