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Tag: iCrossing


Total Results: 15

   Displaying: 1 - 10

New parents drawn to mobile-exclusive, instant content
Published: March 13, 2014
New parents' yearning for constant information opens up new marketing opportunities for brands with mobile search, applications and messaging.
Mobile display advancements confuse budget allocation
Published: September 6, 2013
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of the medium's strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
Why getting mobile SEO right is critical
Published: June 18, 2013
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

Razorfish exec: Great mobile experiences are table stakes
Published: April 26, 2013
A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.
Maximize reach with mobile Web sites
Published: January 16, 2013
By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Hyperlocal ads are linchpin to holiday mobile search success
Published: November 30, 2012
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.
Personalization is core to the future of mobile search
Published: September 20, 2012
As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.
Beam embraces mobile search to drive visibility, engagement
Published: June 5, 2012
Beam Inc. has signed iCrossing as its search media agency of record, tasking the firm with helping the company's liquor brands tap mobile to develop closer relationships with consumers.
Are marketers putting big money behind mobile search?
Published: April 2, 2012
While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.
Google’s mobile search business becomes focus of FTC antitrust investigation
Published: March 15, 2012
Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.
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