Tag: iCrossing

Total Results: 12

Razorfish exec: Great mobile experiences are table stakes

Published: April 26, 2013

A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.

Maximize reach with mobile Web sites

Published: January 16, 2013

By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Hyperlocal ads are linchpin to holiday mobile search success

Published: November 30, 2012

Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.

Personalization is core to the future of mobile search

Published: September 20, 2012

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.

Beam embraces mobile search to drive visibility, engagement

Published: June 5, 2012

Beam Inc. has signed iCrossing as its search media agency of record, tasking the firm with helping the company's liquor brands tap mobile to develop closer relationships with consumers.

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Google’s mobile search business becomes focus of FTC antitrust investigation

Published: March 15, 2012

Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Growth in mobile search influencing desktop strategy

Published: June 21, 2011

The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.

ICrossing launches social media monitoring app

Published: October 14, 2009

For marketers keeping track of campaigns and brands, iCrossing has created Say What, an iPhone application to monitor social media sites.