Tag: iFood Assistant

Total Results: 4

Kraft Foods supports no-mobile-left-behind strategy for brand push: Published: November 15, 2010; REDMOND, WA � An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.
CPG brands engaged in mobile apps race: eMarketer: Published: March 31, 2010; According to eMarketer, there will be a projected 242 million mobile users in the U.S. by year-end, helping to spur the mobile applications race between consumer packaged goods brands.
Kraft updates mobile offerings with holidays in mind: Published: December 14, 2009; Kraft Foods has launched several new mobile offerings, including a free version of its popular iFood Assistant application, right in time for the holidays.
Kraft Foods launches first downloadable mobile app: Published: December 23, 2008; Kraft Foods, the world's No. 2 food company, has launched a new iPhone and iPod touch application that offers consumers access to food and meal-planning ideas.