Tag: iLoop

Total Results: 32

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

ILoop, Lenco merge to offer MMS marketing at scale

Published: November 8, 2011

ILoop Mobile is merging with Lenco Mobile to bring MMS campaigns at scale to marketers in the United States.

Mobile to drive more in-store purchases than actual salespeople during holidays

Published: October 28, 2010

Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Foster’s Treasury Wine Estates builds SMS database via mobile

Published: August 26, 2010

Foster’s Treasury Wine Estates used brand and product marketing in its SMS campaign to stand out from competitors and sell more wine.

Aug. 25: Webinar: Pizza Hut, Foster’s wines: Mobile brand and product marketing in-store and beyond

Published: August 6, 2010

How to conduct mobile brand and product marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates, maker of Beringer and Stags' Leap, in this free webinar on Aug. 25. Please register.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

IHOP sees 10 percent mobile coupon redemption rate

Published: April 1, 2010

Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

Mobile Marketing Association restructures, names new leader

Published: February 1, 2010

The MMA moved quickly to restructure itself one month after CEO Mike Wehrs suddenly resigned, delegating more control to regions and naming a managing director for North America.