Tag: iMA

Total Results: 83

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

Hearst exec: Our primary focus is discoverability

Published: April 6, 2012

SAN FRANCISCO – A Hearst executive at ad:tech said that digital newsstands are critical because it displays the publisher’s different magazines and lets readers better find the applications.

Lincoln marries old with new in mobilized retro ad for Newsweek

Published: March 26, 2012

Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to '60s style exemplified by "Mad Men," successfully marries the old with the new by using digital watermark technology so readers can access exclusive content.

Mobile second-screen experiences will be star player in March Madness marketing

Published: March 16, 2012

Mobile is likely to be a more important strategy in brands’ marketing toolbox for this year’s NCAA basketball tournament, which began this week.

Sports Illustrated swimsuit photos link readers to video content on their smartphones

Published: February 16, 2012

In order to further drive engagement with Sports Illustrated’s annual swimsuit issue, readers of the latest edition can scan the editorial pages of the magazine to access behind-the-scenes videos.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

Hearst, Glidden build mobile bar code initiative with interactive ads

Published: January 11, 2012

Hearst Corp.’s House Beautiful is using mobile bar codes to bring the publication’s static advertisements for Glidden paints to life.