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Tag: iPad

Total Results: 359

   Displaying: 1 - 10

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

AARP creates interactive iPad edition with moving images, sound effects
Published: May 3, 2016
AARP has developed a new digital beauty and style issue for women over 50, and is attempting to cut through the highly diluted content industry with an interactive experience through an iPad application.
Apple’s move downstream means lower app spends
Published: March 22, 2016
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.
Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Published: February 9, 2016
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Bloomberg’s iPad Pro app taps split view, picture-in-picture for multitaskers
Published: December 14, 2015
Business and financial publisher Bloomberg is an early supporter of Apple’s new iPad Pro tablet with an application that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality.
Sales of detachables to surge, driving opportunities for Windows, iPad: report
Published: December 2, 2015
The tablet market, already in flux for a while, is likely to undergo another significant shakeup next year, when sales for detachable tablet-laptop hybrid devices are expected to skyrocket.
Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
Published: September 10, 2015
In the latest reflection of how applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience.
Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Published: August 14, 2015
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
Published: July 22, 2015
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
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