Tag: iPad

Total Results: 284

Cosmopolitan delivers bonus content to readers via iPad app

Published: April 1, 2011

Hearst’s Cosmopolitan magazine has debuted a bonus issue exclusively for Apple’s iPad that lets readers view extra editorial content while on the go.

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

Armani Exchange celebrates 20th anniversary with mobile app

Published: March 31, 2011

Armani Exchange is challenging consumers to create ads for its 20th anniversary via a new application for iPhone and iPad.

Sesame Street rolls out ebook store on iPad to monetize content

Published: March 30, 2011

Sesame Workshop has rolled out an ebook store in the form of an iPad app, providing access to more than 150 titles to users of the tablet device.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.