Tag: iPad

Total Results: 325

Android takes mobile ad market share from iOS

Published: August 29, 2012

Android gained steam as an advertising platform in July, taking share of ad impressions away from iOS for the first time this year, according to a new report from Velti.

Apple's iPad trounces Samsung Galaxy Tab in US Q2 sales

Published: August 13, 2012

Documents filed by Apple and Samsung in a California federal court last week reveal that Apple sold 5.7 million iPads in the second quarter of 2012 in the United States while Samsung says it sold only 37,000 Galaxy Tabs.

Tablet magazines stumbling to justify existence, spend

Published: August 2, 2012

As both tablet adoption and mobile consumption of content continues to grow, publishers are hurrying to bring out tablet-friendly offerings. However, with tablet-only publication The Daily announcing significant cutbacks, it is clear the devices are not the panacea that some publishers may have hoped it was.

Apple’s Q3 growth slows on lackluster iPhone, iPad sales in some markets

Published: July 25, 2012

Some of the bloom may be coming off of Apple’s blossom, with the company’s fiscal third quarter results disappointing on several fronts. While the numbers were up from the same period a year ago, they reflect a slowdown in growth this year.

Apple’s iPad generates more revenue per impression than other mobile devices: report

Published: July 23, 2012

The evidence continues to stack up that Apple's iPad is an important marketing tool, with a new report from Opera Software showing that it generates more revenue per impression than other mobile devices.

Increased tablet competition could hurt Kindle Fire, not iPad

Published: July 16, 2012

Tablets are likely to be high on consumers’ wishlists this holiday season. However, unlike last year – when the tablet market was dominated by the iPad and Kindle Fire – the space will be much more competitive this year with a host of new entries.

Apple gains ground on legal front with patent win, Samsung injunction

Published: June 29, 2012

In the ongoing patent wars between many of the major mobile players, Apple gained ground this week by scoring an injunction against Samsung in the United States and winning a handful of patents, including two that pertain to touch screen displays.

Tablets will soon be top, driving engagement and consumer relevance

Published: June 12, 2012

By
Vanessa Horwell

When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.

Tablet ad impressions jump 88pc in six months: InMobi

Published: June 7, 2012

In a sign of how quickly marketers are embracing tablets as a new way to engage with customers, InMobi reports that tablet impressions have grown 88 percent on its network in the last six months.

Kindle Fire shipments tank but CTRs still strong

Published: June 6, 2012

Following a successful launch in the fourth-quarter of 2011, Amazon’s Kindle Fire was unable to maintain the momentum during the first quarter, with shipments dropping 80 percent. However, with higher click-through rates than the iPad, Amazon’s tablet still presents opportunities for marketers.