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Tag: iPhone


Total Results: 915

   Displaying: 1 - 10

Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
IPhone 6 Plus users are data-hungry big spenders, a marketer's dream
Published: February 13, 2015
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
New Apple devices prompted surge in device activations, app usage in 2014: report
Published: December 31, 2014
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and Flurry.
How marketers can leverage revamped iOS notification widget
Published: December 18, 2014
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
Mobile Minutes: Yik Yak; 30-second recharge; iPhone 6 wait; doctors on Apple’s HealthKit
Published: November 25, 2014
Today in mobile marketing - Yik Yak, big in schools, is a hit with investors too; Recharge your phone in 30 seconds? Israeli firm says it can; Two months later, there's still a wait to buy the iPhone 6; I asked 20,000 doctors about Fitbit and Apple's HealthKit, and here's the answer. 

IPhone 6 to benefit education system with ID capabilities
Published: November 18, 2014
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
Apple Watch set to become gatekeeper to the iPhone
Published: November 10, 2014
By Scott Townsend

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

As brands address iOS proliferation, the standalone iPad app faces extinction
Published: September 24, 2014
As the proliferation of iOS devices continues, Walgreens is addressing the challenge with a universal mobile application intended for both iPhone and iPad users.
Mobile Minutes: Alibaba vs. high profit margins; iPhone 6 sales skyrocket; Line Corp not listing; Death of iPod
Published: September 23, 2014
Today in mobile marketing - Can Alibaba keep growing without sacrificing high profit margins?; Sales of iPhone 6 and 6 Plus top 10 million in first weekend; Naver says no 2014 float for Line, clouding deal outlook; iPod mastermind Tony Fadell on the death of the iPod: "You can't get too nostalgic."
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