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Tag: iPhone


Total Results: 918

   Displaying: 1 - 10

Why iOS 9’s search, notification updates are good news for brands
Published: July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
Published: July 22, 2015
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
Newsweek boosts subscriptions by opening its pages to iPhone users
Published: June 26, 2015
IBT Media’s Newsweek publication is bringing its news content to iPhone users with a new application, giving readers on mobile a sneak peek of the weekly edition in a bid to ramp up subscriptions.
Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
IPhone 6 Plus users are data-hungry big spenders, a marketer's dream
Published: February 13, 2015
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
New Apple devices prompted surge in device activations, app usage in 2014: report
Published: December 31, 2014
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and Flurry.
How marketers can leverage revamped iOS notification widget
Published: December 18, 2014
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
Mobile Minutes: Yik Yak; 30-second recharge; iPhone 6 wait; doctors on Apple’s HealthKit
Published: November 25, 2014
Today in mobile marketing - Yik Yak, big in schools, is a hit with investors too; Recharge your phone in 30 seconds? Israeli firm says it can; Two months later, there's still a wait to buy the iPhone 6; I asked 20,000 doctors about Fitbit and Apple's HealthKit, and here's the answer. 

IPhone 6 to benefit education system with ID capabilities
Published: November 18, 2014
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
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