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Tag: iPhone


Total Results: 902

   Displaying: 1 - 10

New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

Apple’s efforts to boost iPhone meet with mixed results
Published: January 28, 2014
Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
Reader’s Digest introduces iPhone edition to reach new generation of readers
Published: December 17, 2013
Reader’s Digest has unveiled a new iPhone application for on-the-go readers as part of a bigger cross-channel revamp focused on enhancing the reader experience.

How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
By Florian Lutz

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

Is Apple’s push into lower prices working?
Published: October 29, 2013
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.
Mobile Minutes: Apple, Google, BlackBerry, FCC
Published: September 19, 2013
Today in mobile marketing: Apple's new iPhones offer several lessons; Google-owned retail stores could be revolutionary; BlackBerry gearing up for another round of layoffs; White House asks FCC to require mobile phone be unlocked.

Whirlpool cuts down on household pain point via app
Published: September 6, 2013
Whirlpool has launched a mobile application that helps families manage and reward chores around the house.
Samsung’s success underpins Android’s growing importance for marketers
Published: July 29, 2013
With Samsung shipping two times-plus more smartphones during the second quarter than Apple, it is clear that Android is becoming just as important for marketers as iOS.

Is window closing on Apple’s opportunity to renew brand?
Published: July 24, 2013
Apple is having a harder time making money from mobile even as smartphone and tablet use continues to grow, with similar difficulties being faced by other traditional desktop companies such as Microsoft and Google.

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