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Tag: iPhone 5


Total Results: 8

Apple’s efforts to boost iPhone meet with mixed results
Published: January 28, 2014
Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
By Florian Lutz

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

Apple's iPhone 5, Meredith, Jumptap - News briefs
Published: November 29, 2012
News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.

Become a Very Important App with iPhone 5’s new fifth row
Published: September 19, 2012
By Morris Martin

By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.

Will Apple's iPhone 5 boost mobile advertising with bigger screen?
Published: September 13, 2012
Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Will rumored iPhone 5 deal be game-changer for Sprint?
Published: August 25, 2011
Sprint will reportedly begin selling Apple’s upcoming iPhone 5 in October – a move that brings the carrier closer to its rivals AT&T Mobility and Verizon Wireless. However, will the much-anticipated device change the company’s position in the competitive mobile space?
Google's prayer? Apple declines NFC support to iPhone 5
Published: March 15, 2011
If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.
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