Tag: iPhone app

Total Results: 61

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

Lay’s relies on mobile video to drive social engagement

Published: April 30, 2012

Lay’s is looking to increase its social presence by running mobile video ads within Hulu’s iPhone application that leads consumers to its Facebook page.

JetBlue exec: Mobile is a medium of convenience

Published: March 23, 2012

NEW YORK – A JetBlue executive at the 4th annual Mobile Marketing Day 2012 conference said that the company is constantly looking at ways to innovate in the mobile space and provide a seamless and convenient experience for its busy travelers.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

Flipboard expands mobile repertoire with iPhone app

Published: December 8, 2011

News application Flipboard has launched an iPhone version of its iPad app to let users consume news and content while on the go.

IMDb rolls out new iPhone app to cater to passionate entertainment users

Published: October 31, 2011

Amazon’s IMDb has rolled out a new application that lets its users stay on top of entertainment news about their favorite celebrities, movies and TV shows by creating a news feed tailored to their interests.

Avoid mobile CPC advertising: Mobile Marketing Summit keynote

Published: September 9, 2011

NEW YORK – An executive who presented the lunch keynote during Mobile Marketer’s Mobile Marketing Summit said that because cost-per-click ads suffer from very high abandonment and accidental clicks, marketers should avoid them in their mobile marketing efforts.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.