Tag: iPhone application

Total Results: 26

Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

Published: December 3, 2009

Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

Bank of America uses mobile banners to drive app downloads

Published: September 4, 2009

Bank of America is promoting its iPhone offering by running mobile banners within the Fox Sports iPhone application.

MasterCard rolls out location-based Priceless Picks iPhone app

Published: July 20, 2009

MasterCard has rolled out its Priceless Picks iPhone application, a location-based store-locator and deal-aggregator platform centered on user-generated content.

Fox runs mobile ads to promote Family Guy iPhone app

Published: June 19, 2009

Fox Mobile Entertainment is running mobile advertising within iPhone applications on the Quattro Wireless mobile ad network to promote its new Family Guy iPhone app.

Why creativity matters for iPhone applications

Published: April 21, 2009

By John Y. Chen

Most firms still think in terms of low resolution and low-capability devices when designing applications for mobile, and for good reason: Most mobile phones fall into that category.