Tag: iPhone applications

Total Results: 6

Apple developer license agreement change threatens app success

Published: April 20, 2010

Apple Inc. will not let developers disclose device data to third parties without express consent, making it hard for them to deploy analytics and drive success of their iPhone applications.

Medialets mobile ad SDK for Android creates network-independent rich-media platform

Published: April 8, 2010

Medialets has launched its Rich Media Ad SDK for Android, which it claims is the first and only cross-platform, network-independent, fully native rich-media mobile offering.

Hearst's LMK expands mobile product offering with 60 iPhone apps

Published: March 15, 2010

Hearst's LMK introduced more than 60 category-specific iPhone applications that cover a variety of subjects ranging from Lady Gaga and cupcakes to baseball players.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

MasterCard rolls out location-based Priceless Picks iPhone app

Published: July 20, 2009

MasterCard has rolled out its Priceless Picks iPhone application, a location-based store-locator and deal-aggregator platform centered on user-generated content.

Why creativity matters for iPhone applications

Published: April 21, 2009

By John Y. Chen

Most firms still think in terms of low resolution and low-capability devices when designing applications for mobile, and for good reason: Most mobile phones fall into that category.