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Tag: iPhone

Total Results: 926

   Displaying: 91 - 100

Boston Globe aims to increase readership, subscriptions via digital edition
Published: March 28, 2012
The Boston Globe has rolled out a digital replica edition that lets subscribers browse content and additional features across iPad and iPhone devices.
JetBlue exec: Mobile is a medium of convenience
Published: March 23, 2012
NEW YORK – A JetBlue executive at the 4th annual Mobile Marketing Day 2012 conference said that the company is constantly looking at ways to innovate in the mobile space and provide a seamless and convenient experience for its busy travelers.
Lionsgate promotes The Hunger Games through mobile, social ad campaign
Published: March 22, 2012
Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.
Is Apple's Siri failing to deliver on its promises?
Published: March 14, 2012
Apple is facing charges that it misled consumers about what its new virtual personal assistant service Siri is capable of and used deceptive advertising to encourage consumers to purchase the new iPhone 4S.

USA Today revamps iPhone, iPod touch apps for quick news access
Published: March 6, 2012
Gannett Co. Inc.’s USA Today is launching a new iPhone and iPod touch application that lets readers access the publisher’s content no matter where they are.
Why carriers have a love-hate relationship with the iPhone
Published: March 2, 2012
While consumers love the iPhone, wireless carriers have a more ambivalent relationship with the device because of the handset's high cost and need to subsidize the cost for subscribers.

What will the unauthorized cookies scandal cost Google?
Published: February 21, 2012
The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.

How Siri’s voice-activated mobile search may affect overall search
Published: February 15, 2012
By Matt Grebow

Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing better search results.

Dove sweetens mobile strategy with ad campaign
Published: February 6, 2012
Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.
Cost to acquire new app users reaches all-time high
Published: February 1, 2012
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
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