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Tag: iPhone


Total Results: 909

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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
By Florian Lutz

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

Is Apple’s push into lower prices working?
Published: October 29, 2013
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.
Mobile Minutes: Apple, Google, BlackBerry, FCC
Published: September 19, 2013
Today in mobile marketing: Apple's new iPhones offer several lessons; Google-owned retail stores could be revolutionary; BlackBerry gearing up for another round of layoffs; White House asks FCC to require mobile phone be unlocked.

Whirlpool cuts down on household pain point via app
Published: September 6, 2013
Whirlpool has launched a mobile application that helps families manage and reward chores around the house.
Samsung’s success underpins Android’s growing importance for marketers
Published: July 29, 2013
With Samsung shipping two times-plus more smartphones during the second quarter than Apple, it is clear that Android is becoming just as important for marketers as iOS.

Is window closing on Apple’s opportunity to renew brand?
Published: July 24, 2013
Apple is having a harder time making money from mobile even as smartphone and tablet use continues to grow, with similar difficulties being faced by other traditional desktop companies such as Microsoft and Google.

Apple dealt setback in patent battle with Samsung, faces import ban
Published: June 7, 2013
Apple is facing a probable import ban in the United States on earlier versions of the iPhone and iPad for allegedly infringing the South Korean handset manufacturer’s patents.

Apple takes a small hit, settles iPhone warranty suit for $53M
Published: May 30, 2013
Apple will pony up as much as $53 million to settle a class-action law suit alleging the company unfairly denied warranty coverage to some iPhone and iPod touch customers.

Apple customers not as satisfied with iPhone: report
Published: May 22, 2013
The latest sign that Apple may be losing some of its cache with consumers is a small drop in customer satisfaction levels in the mobile phone category.

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