Tag: iPhone

Total Results: 888

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Cost to acquire new app users reaches all-time high

Published: February 1, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

What Apple’s Q1 earnings say about the company’s role in mobile for 2012

Published: January 25, 2012

Apple’s first-quarter, record-breaking iPhone and iPad sales are indicative of the important role the company will continue to play in the space in 2012 and beyond.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

Samsung intent-to-buy nearly triples while iPhone remains a leader: study

Published: January 10, 2012

Consumer interest in purchasing a Samsung smartphone has nearly tripled since the fall, while demand for the Apple iPhone remains strong even more than two months after the new iPhone 4S was released, according to new data from ChangeWave Research.

Chick-fil-A taps mobile app for football fans

Published: January 4, 2012

Chick-fil-A recently used a mobile application to rev up football fans for its sponsored college football bowl.

Apple's iOS loses smartphone share in France, Germany : study

Published: December 27, 2011

Apple’s iOS operating system has lost share of smartphone sales across most of Europe, according to new study by Kantar Worldpanel ComTech.

Saga helps members understand younger generation via mobile app

Published: December 15, 2011

British organization Saga is rolling out a mobile application to help its users understand teenage slang.

Zite expands mobile offerings via iPhone app

Published: December 13, 2011

News aggregator Zite is expanding its reach via an iPhone application that lets users customize news content by scouring the Web for relevant articles.