Tag: iPhone

Total Results: 849

Apple, Samsung go head-to-head over handset patents

Published: April 22, 2011

Apple Inc. has filed a lawsuit claiming that Samsung Electronics “slavishly” copied the iPhone and iPad for its Galaxy series of smartphones and tablets based on Google’s Android operating system.

Class-action suit against Apple could jeopardize in-app purchasing

Published: April 21, 2011

Apple has been hit with a class-action lawsuit alleging that applications and games for iPhone, iPod touch and iPad with in-app purchasing for virtual goods or premium features are part of a “bait-and-switch scheme” targeting children.

National Geographic drives consumer engagement, revenues via mobile

Published: April 21, 2011

Nonprofit giant National Geographic Society is celebrating National Parks Week and Earth Day by expanding its portfolio of mobile applications.

TV Guide exec speaks to mobile monetization strategy

Published: April 20, 2011

With many publishers only now beginning to move their content to mobile, monetizing on the medium is challenging, according to TV Guide Digital, which was dabbling in the space even before the iPhone was launched.

Rock and Roll Hall of Fame showcases legendary exhibit via mobile app

Published: April 18, 2011

The Rock and Roll Hall of Fame and Museum Inc. has launched its first application for Apple’s iPad and iPhone to showcase the “Songs That Shaped Rock and Roll” interactive exhibit.

A new mobile metric: RVC = Rank Vs. Competition

Published: April 15, 2011

By Adam Grenier

The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.

Clorox exec at ad:tech: Mobile has changed the brand's DNA

Published: April 13, 2011

SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand’s DNA and the way that it now looks at marketing its products.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Food Network Canada lets consumers search for favorite eats via mobile sponsorship

Published: April 12, 2011

Food Network Canada is sponsoring the Eat St. iPhone application that lets food lovers search for their favorite street vendors, browse menus and deals.

Verizon’s 1M iPhone sales in February do not mean more iAds: analyst

Published: April 11, 2011

ComScore estimates that Verizon Wireless sold 1 million iPhones in February, expanding the reach of iOS. But analysts do not expect that developers will step up their use of iAd.