Tag: iPod touch

Total Results: 220

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Urban Airship gets $1.1M for mobile content delivery

Published: February 17, 2010

Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.

O2 taps 4th Screen Advertising for ads within Shazam iPhone app

Published: February 16, 2010

Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.

L’Oreal sponsors Conde Nast’s Vanity Fair Hollywood app

Published: February 10, 2010

Cosmetics giant L’Oreal Paris is sponsoring Conde Nast’s recently launched Vanity Fair Hollywood application for Apple’s iPhone and iPod touch.

Luxury watchmaker Linde Werdelin launches ski guide app

Published: February 9, 2010

Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.

Kodak rolls out ambitious plans for mobile

Published: February 8, 2010

A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.

Nestle's PowerBar targets skiers with in-app ads

Published: February 2, 2010

Nestle’s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store’s most downloaded snow report application, Ski Report.

ESPN details mobile strategy for 2010 Winter X Games

Published: January 29, 2010

ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.

Will Apple’s iPad tablet be a game-changer for mobile marketing?

Published: January 27, 2010

If Apple is able to replicate the success it has had with the iPhone, then its iPad tablet computer will have a huge impact on mobile advertising, branded applications and content distribution.