Tag: iPod touch

Total Results: 220

Home Visions sponsors Washington Post Football Insider 2010 app

Published: September 24, 2010

Home Visions is the official season-long sponsor of The Washington Post’s Post Football Insider 2010 app for Apple’s iPhone.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.

Nike+ GPS shows new route for location-based apps

Published: September 9, 2010

Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Netflix bolsters mobile strategy with expanded streaming service

Published: August 30, 2010

Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.

H&M to drive traffic in-store with first app

Published: August 20, 2010

Apparel and accessories retailer H&M has launched its first mobile application to encourage brand awareness and drive foot traffic to its store locations.

Ford House museum targets younger consumers with iPhone application

Published: August 19, 2010

The Edsel & Eleanor Ford House is looking to attract young visitors to its historic property with a video-heavy mobile application.

Glamour magazine aims for increased readership with mobile apps

Published: August 16, 2010

Glamour magazine has debuted its iPhone, iPod touch and iPad application to accommodate the large percentage of its print and online readers carrying their mobile device with them.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

Thermos engages thirsty consumers via branded app

Published: August 9, 2010

Insulated beverage bottle manufacturer Thermos has launched a free iPhone application called OasisPlaces that engages consumers by providing a utility.

Publishers look to monetize mobile video in HTML5 environment

Published: August 9, 2010

The arrival of HTML5 signals new opportunities for content owners to monetize mobile video, according to a video advertising executive.