Tag: iPod touch

Total Results: 220

Nissan exec dishes on iAd launch campaign

Published: August 6, 2010

A Nissan executive discussed his company’s ongoing iAd campaigns geared to drive awareness of its new automotive models among Apple’s desirable demographics.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Android beats Apple in worldwide click-through rates: Smaato

Published: July 19, 2010

The Android mobile platform is making big gains in global click-through rates, according to Smaato Inc.'s Mobile Advertising Metrics report for June.

Weber Grills boosts engagement, revenue with iPad app

Published: July 14, 2010

Weber-Stephen Products Co. has released a version of its Weber's On the Grill recipe and grilling technique application for the iPad.

Cycle World iPhone app averaging 1,000 downloads per week

Published: July 13, 2010

Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.

Adobe should cut iPhone losses by targeting carriers with Flash

Published: June 30, 2010

Adobe should cut its losses with Apple and target its flagship Flash Player at wireless carriers, according to a new report by analyst firm Ovum.

OK Magazine launches location-based mobile app

Published: June 29, 2010

OK Magazine is extending its brand in the mobile space with its new location-based Celebspotter application.

Mobile developer trumpets success monetizing World Cup app

Published: June 28, 2010

Mobile developer Moblio has brought the spectacle of the World Cup to handsets with the release of its new monetized application, Vuvuzela 2010.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.