Tag: iPod touch

Total Results: 220

Scotts Miracle-Gro promotes lawn care via mobile

Published: June 23, 2010

Scotts Miracle-Gro is using a new mobile application to share lawn care tips and promote its line of products.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

Univision extends brand with mobile World Cup app

Published: June 17, 2010

Univision is helping Spanish-speaking soccer fans follow the World Cup in South Africa with its new mobile application.

EA exec: Mobile gaming driving revenue like never before

Published: June 10, 2010

NEW YORK – An EA executive said that mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications during her keynote at the Mobile Marketing Forum.

Apple stuns market with iAd news: $60M in advertiser commitments

Published: June 8, 2010

For all his whining about mobile advertising, CEO Steve Jobs confirmed yesterday that Apple’s iAd mobile ad network had commitments for 2010 totaling more than $60 million.

KFC mobile ad campaign exceeds 180,000 impressions in 12 days

Published: June 2, 2010

Quick-service restaurant giant KFC ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.

Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app

Published: May 28, 2010

Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.

MocoSpace debuts first apps to engage smartphone users

Published: May 28, 2010

MocoSpace has launched its first mobile applications for Google’s Android devices and Apple’s iPhone and iPod touch to spread the reach of the mobile social network.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.