Tag: iPod

Total Results: 231

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Guinness taps Apple for sports-themed iAd campaign

Published: December 10, 2010

Diageo’s Guinness & Co. launched a new campaign on Apple's iAd mobile advertising network to get adult consumers to interact with the Irish stout brand on their mobile devices.

Vail offers mobile winter gear guide targeting consumers, sales associates

Published: December 7, 2010

Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

Published: November 24, 2010

Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

Radio Disney app exceeds 1M downloads, upgrades functionality

Published: November 12, 2010

A major update for the Radio Disney application for iPhone and iPod touch, which has exceeded 1 million installations, is now live in the App Store.

PBS goes mobile to grow revenue streams for local stations

Published: November 1, 2010

PBS is featuring local content from member stations and full television episodes from series across several mobile platforms, making its educational programs available for viewing on the go.

Omaha Steaks targets iPhone users with steak-grilling tips

Published: October 26, 2010

Omaha Steaks’ Steak Time application for Apple’s iPhone is designed to engage loyal and prospective customers by providing tools for preparing and serving the perfect steak every time.

Liberty Mutual claims first iAd with Twitter feature exceeds expectations

Published: October 25, 2010

Insurance giant Liberty Mutual launched its first mobile advertising campaign on Apple’s iAd and claims that metrics related to consumption time and unaided awareness have exceeded its expectations.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

CNN debuts election-themed apps for multiple mobile operating systems

Published: October 13, 2010

CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.