Tag: iPod

Total Results: 231

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

Coors Light runs multifaceted campaign within iPad app

Published: April 12, 2010

MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.

It’s apps vs. Web – from Apple’s perch

Published: April 12, 2010

That much seems clear from the tough line out of Apple HQ: curated applications are better than the open Web. Google, Microsoft, Yahoo and Amazon should not take that lying down.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

Zagat expands reach to Apple’s iPad

Published: April 7, 2010

Restaurant guide publisher Zagat Survey LLC has launched the Zagat To Go application for the iPad and is looking to drive revenue on Apple’s newest device via mobile advertising.

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.

Will Apple launch its own search engine to thwart Google?

Published: April 6, 2010

With the rivalry between Apple and Google reaching new levels of intensity, rumors are swirling about plans for a proprietary search engine for the iPhone, iPod touch and iPad.

What Apple and Gillette have in common: the refill market

Published: April 5, 2010

What most critics and industry observers don’t realize is that Apple no longer seems to believe in creating new products in old categories. It is creating new products in new categories.

Yahoo, MLB.com team up for Fantasy Baseball ‘10 app

Published: April 5, 2010

With the regular season having kicked off last night, Yahoo has teamed up with MLB.com to launch the Fantasy Baseball ‘10 application for iPhone and iPod touch.

Bloomberg exec dishes on mobile growth strategy

Published: April 2, 2010

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.