Tag: iPod

Total Results: 231

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

How Apple is dealing a blow to physical media

Published: April 1, 2010

By Dave Geipel

The battle is really not about music, books or movies. For Apple, it is all about interactive commerce.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

Boeing exclusively sponsors MSNBC’s new Meet the Press app

Published: March 26, 2010

MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.

Jim Beam Bourbon, ESPN tap mobile ads to promote Web series

Published: March 22, 2010

Jim Beam Bourbon is partnering with ESPN to launch The Next Round, a Web series the brand is promoting with ads within the publisher's mobile Web site and iPhone applications.

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Absolut Vodka gets spirited with Drinkspiration app

Published: March 17, 2010

Absolut Vodka has expanded Drinkspiration, an app combining the latest mobile technology with GPS, Twitter and Facebook, to Google’s Android OS to create buzz among mobile consumers.

Levi’s taps mobile to engage trendsetting music fans

Published: March 16, 2010

The Levi’s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

Nationwide Insurance runs multichannel campaign to promote Cartopia app

Published: March 12, 2010

Nationwide Insurance is running a multichannel advertising campaign to promote its second application for the iPhone and iPod Touch, Cartopia.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.