Tag: iProspect

Total Results: 16

Why getting mobile SEO right is critical

Published: June 18, 2013

Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

Is the era of bargain-priced mobile paid search nearing the end?

Published: May 31, 2013

With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase, but probably not by as much.

5 tips to creating a better mobile landing page

Published: May 23, 2013

By Jason A. Oglesby

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Will Google’s new AdWords strategy do more harm than good on mobile?

Published: February 8, 2013

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Does Instagram risk losing mobile marketers in shift to PC users?

Published: December 17, 2012

Instagram covets bigger social stardom and is broadening its appeal beyond mobile, with an eye toward driving brand opportunities. As a result, Instagram could lose appeal for users who embrace it for its ease of use and intimate feel.

Is Google vulnerable in mobile search?

Published: December 5, 2012

While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape.

Google's mobile strategy shows weakness as net income, CPCs drop

Published: October 19, 2012

Google’s net income was down and CPCs took another drop in the third quarter, highlighting several weaknesses in the company’s mobile strategy.

Personalization is core to the future of mobile search

Published: September 20, 2012

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.

Are Facebook’s non-social mobile ads good for brands?

Published: August 17, 2012

Facebook’s growing focus on non-social ads on mobile and desktop gives marketers potentially powerful new ways to reach the social network’s large user base. However, given Facebook’s strong social heritage, these ads could also annoy consumers if not handled correctly.

Facebook shifts focus from social in aggressive move to monetize mobile

Published: August 9, 2012

Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.