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Tag: iProspect


Total Results: 25

   Displaying: 1 - 10

55pc of teens use voice search daily: Google
Published: October 15, 2014
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
How to target the fashion-forward crowd on mobile
Published: May 27, 2014
Fashionistas, like tech nerds, thrive on being ahead of the curve but also culturally aware, so when speaking to this influential social group, marketers must think beyond the mundane.

McDonald’s bets on rich media to build Facebook following
Published: March 25, 2014
McDonald’s latest mobile push reveals how the quick-service restaurant keeps ahead of the competition by investing in rich media ads to support its Facebook presence.

Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

Bad mobile ads damage brand perception and performance
Published: March 3, 2014
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile increasingly becomes the primary media consumption channel.

Google's Nest deal pushes mobile as remote control for everyday life
Published: January 15, 2014
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
Facebook pages vs. ads: Which is right for mobile marketers?
Published: November 13, 2013
With Facebook feeding less traffic to brand pages and mobile use of the social network continuing to grow, marketers need to refresh their content strategies and take a closer look at advertising on Facebook to effectively drive social engagement.

Can Google fix its mobile problem by pushing voice search?
Published: September 30, 2013
Google is hoping it can turn around its mobile search problem with a new algorithm intended to deliver better results for mobile users asking a question out loud.
FTC directives could make mobile search more confusing
Published: June 27, 2013
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact on mobile, where space is already at a premium.
Why getting mobile SEO right is critical
Published: June 18, 2013
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

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