Tag: iTV

Total Results: 29

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

MobiTV litigation helps clarify cost structure of mobile content distribution

Published: May 20, 2010

A streaming media case has been resolved in favor of MobiTV, which is game-changing both for the company and the entire mobile content industry.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

AP targets writers, students with Stylebook iPhone app

Published: September 30, 2009

The Associated Press has launched the 2009 AP Stylebook application for the iPhone and iPod touch targeting writers and college students.

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

NBC, UFC debut mobile TV iPhone apps

Published: September 11, 2009

NBC Sports launched the Notre Dame Central application and the Ultimate Fighting Championship debuted a pay-per-view application, a signal that mobile television is on the up and up.

Mobile promotions necessary for network TV: CBS

Published: August 31, 2009

Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.

AP updates iPhone app, launches Palm Pre app

Published: June 11, 2009

The Associated Press has updated the AP Mobile iPhone application and launched an app for the Palm Pre.