Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: iTunes

Total Results: 285

   Displaying: 1 - 10

Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Mobile Minutes: Twitter's embeddable audio; LVMH smartwatch; wireless plans; FBI covets mobile data
Published: October 20, 2014
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private cell phone data.
Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes
Published: September 8, 2014
Garth Brooks is the latest artist to embrace mobile in a changed music-industry landscape, by launching GhostTunes.com, a competitor to Apple’s iTunes that lets customers download and stream Brooks’ and others’ music through a platform and device of their choice.
Can Apple loosen reins enough for RTB play to succeed?
Published: December 18, 2013
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Radio ads.

Procter & Gamble beauty brands tap iTunes Radio for social engagement
Published: November 19, 2013
Procter & Gamble’s Olay and Herbal Essences lines have rolled out new mobile campaigns within Apple’s iTunes Radio that plug social media-driven initiatives from both brands.
Nissan chalks up initial iTunes Radio success to targeting
Published: October 8, 2013
Nissan claims higher engagement rates with its mobile ads within Apple’s iTunes Radio streaming service because of the ability to target specific groups of consumers.
Apple tries to kickstart mobile ad business with iTunes Radio
Published: September 25, 2013
Apple’s recently launched iTunes Radio is catching the eye of brands such as Macy’s and Pepsi, but based on the manufacturer’s history with mobile advertising, marketers should be wary of pouring substantial money into the music streaming service.
ITunes, Fox lead in mobile streaming customer satisfaction: report
Published: August 6, 2013
With a shift in consumers preferring mobile over desktop for media and entertainment consumption, iTunes and Fox are leading the way in customer satisfaction, according to a new report from ForeSee.
Sexy, but unimpressive: Apple fails to meet mobile expectations
Published: June 12, 2013
By Krishna Subramanian

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Apple makes news with iOS 7, fails to excite
Published: June 11, 2013
With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.

Please click here to  download now!