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Tag: iTunes

Total Results: 287

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Mobile Minutes: Streaming music overtakes iTunes; Jumio’s bankruptcy; David Chang’s delivery restaurant; Google Photos
Published: March 23, 2016
Today in mobile marketing – Apple's iTunes overtaken by streaming music services in sales; Jumio files for bankruptcy, plans sale to Facebook co-founder; An exclusive look at Ando, David Chang’s top-secret new delivery restaurant; Google Photos now builds perfect vacation albums on its own.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Published: February 1, 2016
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Mobile Minutes: Twitter's embeddable audio; LVMH smartwatch; wireless plans; FBI covets mobile data
Published: October 20, 2014
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private cell phone data.
Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes
Published: September 8, 2014
Garth Brooks is the latest artist to embrace mobile in a changed music-industry landscape, by launching GhostTunes.com, a competitor to Apple’s iTunes that lets customers download and stream Brooks’ and others’ music through a platform and device of their choice.
Can Apple loosen reins enough for RTB play to succeed?
Published: December 18, 2013
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Radio ads.

Procter & Gamble beauty brands tap iTunes Radio for social engagement
Published: November 19, 2013
Procter & Gamble’s Olay and Herbal Essences lines have rolled out new mobile campaigns within Apple’s iTunes Radio that plug social media-driven initiatives from both brands.
Nissan chalks up initial iTunes Radio success to targeting
Published: October 8, 2013
Nissan claims higher engagement rates with its mobile ads within Apple’s iTunes Radio streaming service because of the ability to target specific groups of consumers.
Apple tries to kickstart mobile ad business with iTunes Radio
Published: September 25, 2013
Apple’s recently launched iTunes Radio is catching the eye of brands such as Macy’s and Pepsi, but based on the manufacturer’s history with mobile advertising, marketers should be wary of pouring substantial money into the music streaming service.
ITunes, Fox lead in mobile streaming customer satisfaction: report
Published: August 6, 2013
With a shift in consumers preferring mobile over desktop for media and entertainment consumption, iTunes and Fox are leading the way in customer satisfaction, according to a new report from ForeSee.
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