Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: iTunes


Total Results: 282

   Displaying: 1 - 10

Can Apple loosen reins enough for RTB play to succeed?
Published: December 18, 2013
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Radio ads.

Procter & Gamble beauty brands tap iTunes Radio for social engagement
Published: November 19, 2013
Procter & Gamble’s Olay and Herbal Essences lines have rolled out new mobile campaigns within Apple’s iTunes Radio that plug social media-driven initiatives from both brands.
Nissan chalks up initial iTunes Radio success to targeting
Published: October 8, 2013
Nissan claims higher engagement rates with its mobile ads within Apple’s iTunes Radio streaming service because of the ability to target specific groups of consumers.
Apple tries to kickstart mobile ad business with iTunes Radio
Published: September 25, 2013
Apple’s recently launched iTunes Radio is catching the eye of brands such as Macy’s and Pepsi, but based on the manufacturer’s history with mobile advertising, marketers should be wary of pouring substantial money into the music streaming service.
ITunes, Fox lead in mobile streaming customer satisfaction: report
Published: August 6, 2013
With a shift in consumers preferring mobile over desktop for media and entertainment consumption, iTunes and Fox are leading the way in customer satisfaction, according to a new report from ForeSee.
Sexy, but unimpressive: Apple fails to meet mobile expectations
Published: June 12, 2013
By Krishna Subramanian

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Apple makes news with iOS 7, fails to excite
Published: June 11, 2013
With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

New York Times, The Daily top grossing on Apple Newsstand
Published: January 17, 2012
The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.
Changes to iTunes app ranking algorithm will have wide impact: experts
Published: May 5, 2011
ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.
Please click here to download now!