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Tag: iTunes


Total Results: 283

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Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech
Published: April 21, 2010
SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.
IPad may woo luxury brands to finally enter mobile full-throttle
Published: April 16, 2010
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app
Published: April 14, 2010
Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.
UPS app strategy comes full circle
Published: April 13, 2010
Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.
Facebook Mobile surpasses 50M downloads via GetJar
Published: April 13, 2010
In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.
Coors Light runs multifaceted campaign within iPad app
Published: April 12, 2010
MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.
Millennial Media rolls out iPad platform for app developers, advertisers
Published: April 8, 2010
Mobile ad network Millennial Media is releasing an SDK and the PadMedia Creative Suite, with new creative ad formats built specifically for Apple’s iPad.
Is Apple’s iAd a threat to competing mobile ad networks?
Published: April 7, 2010
Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?
Zagat expands reach to Apple’s iPad
Published: April 7, 2010
Restaurant guide publisher Zagat Survey LLC has launched the Zagat To Go application for the iPad and is looking to drive revenue on Apple’s newest device via mobile advertising.
Discovery builds MythBusters brand with iPad app
Published: April 7, 2010
Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.
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