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Tag: iTunes

Total Results: 287

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Universal Pictures places mobile at center of movie marketing strategy
Published: April 27, 2010
NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.
Sony Pictures uses mobile to build buzz for Karate Kid film
Published: April 26, 2010
In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.
Taco Bell exec: mobile key to engaging out-and-about consumers
Published: April 22, 2010
SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.
Tablets will be saviors of traditional media: ad:tech keynote
Published: April 21, 2010
SAN FRANCISCO – During his keynote at ad:tech, the editor in chief of Wired said tablets such as Apple’s iPad will revolutionize media by enabling publications to make money from digital content.
Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech
Published: April 21, 2010
SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.
IPad may woo luxury brands to finally enter mobile full-throttle
Published: April 16, 2010
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app
Published: April 14, 2010
Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.
UPS app strategy comes full circle
Published: April 13, 2010
Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.
Facebook Mobile surpasses 50M downloads via GetJar
Published: April 13, 2010
In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.
Coors Light runs multifaceted campaign within iPad app
Published: April 12, 2010
MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.
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