Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: iTunes


Total Results: 282

   Displaying: 11 - 20

Why Amazon and Google have a leg-up on Apple
Published: May 2, 2011
By Dave Heaster

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

Rock and Roll Hall of Fame showcases legendary exhibit via mobile app
Published: April 18, 2011
The Rock and Roll Hall of Fame and Museum Inc. has launched its first application for Apple’s iPad and iPhone to showcase the “Songs That Shaped Rock and Roll” interactive exhibit.
Coca-Cola expands global smartphone and tablet strategy
Published: March 28, 2011
Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.
Lexus sponsors new Sports Illustrated mobile properties during March Madness
Published: March 17, 2011
Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.
Starbucks breaks interactive rich-media ad campaign targeting iPad users
Published: March 16, 2011
As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.
Google's prayer? Apple declines NFC support to iPhone 5
Published: March 15, 2011
If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.
Bloomberg targets fantasy baseball fans with mobile tools
Published: March 14, 2011
Bloomberg Sports has rolled out mobile versions of Front Office 2011, a fantasy baseball draft kit that uses Bloomberg’s proprietary scientific algorithms, for users of Apple's iPad and iPhone.
Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads
Published: March 11, 2011
With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.
The Kraken Black Spiced Rum announces brand launch with mobile push
Published: March 10, 2011
Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.
HarperCollins’ children’s book app educates and entertains
Published: March 8, 2011
HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.