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Tag: iTunes


Total Results: 284

   Displaying: 21 - 30

The Kraken Black Spiced Rum announces brand launch with mobile push
Published: March 10, 2011
Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.
HarperCollins’ children’s book app educates and entertains
Published: March 8, 2011
HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.
IPad 2 cements Apple tablet market share dominance
Published: March 3, 2011
Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
Will US government crack down on Apple for antitrust violations?
Published: February 22, 2011
With the Justice Department and Federal Trade Commission scrutinizing Apple’s new subscription service and Google announcing one much more favorable to publishers and content providers, Apple may have gone too far this time.
Nutrisystem devises mobile strategy around suite of apps
Published: February 9, 2011
Nutrisystem Inc. has expanded its lineup of weight-loss management mobile applications with the launch of its new body mass index app for the iPhone.
News Corp. paid and ad-supported monetization mix foreshadows mobile media future
Published: February 4, 2011
News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
MGM Resorts adds gaming element to M life Players Club loyalty app
Published: February 2, 2011
MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.
Dodge targets USA Today iPad audience with mobile display ads
Published: January 26, 2011
Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.
Hertz, Marriott collaborate on series of travel services apps
Published: January 20, 2011
Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.
Will class-action lawsuit against Apple hurt mobile advertising?
Published: January 3, 2011
If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.