Tag: iTunes

Total Results: 275

News Corp.’s Myspace unveils new ad-supported mobile properties

Published: December 2, 2010

Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

Published: November 24, 2010

Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

Hertz breaks multichannel location-based campaign to increase car rentals

Published: November 23, 2010

Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.

Radio Disney app exceeds 1M downloads, upgrades functionality

Published: November 12, 2010

A major update for the Radio Disney application for iPhone and iPod touch, which has exceeded 1 million installations, is now live in the App Store.

Google sponsors New York magazine iPad app

Published: November 2, 2010

Google is the launch sponsor of New York magazine’s hot-off-the-presses iPad application that monetizes via a hybrid model blending pay-per-issue and ad-support.

Apple grabs 95pc global tablet market share: study

Published: November 2, 2010

Global tablet shipments surpassed 4 million units in the third quarter of 2010 and Apple was the clear market leader, capturing 95 percent global share and beating Android into second place.

Allstate seeks to engage customers with app for multiple smartphone platforms

Published: October 26, 2010

Insurance giant Allstate has launched the Tag In mobile messaging application for iPhone, Android and BlackBerry users to advocate safety and build brand awareness.

Omaha Steaks targets iPhone users with steak-grilling tips

Published: October 26, 2010

Omaha Steaks’ Steak Time application for Apple’s iPhone is designed to engage loyal and prospective customers by providing tools for preparing and serving the perfect steak every time.

Liberty Mutual claims first iAd with Twitter feature exceeds expectations

Published: October 25, 2010

Insurance giant Liberty Mutual launched its first mobile advertising campaign on Apple’s iAd and claims that metrics related to consumption time and unaided awareness have exceeded its expectations.