Tag: iTunes

Total Results: 275

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

Bloomberg expands NFL partnership with fantasy football iPhone app

Published: October 14, 2010

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

GM’s Chevy leverages iPad features for ESPN app sponsorship

Published: October 13, 2010

General Motors’ Chevy is driving sales of its 2011 Silverado trucks via an exclusive launch sponsorship of ESPN the Magazine’s new application for Apple’s iPad.

CNN debuts election-themed apps for multiple mobile operating systems

Published: October 13, 2010

CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.

7-Eleven drives consumers in-store via augmented reality app

Published: October 4, 2010

To strengthen its outlet promotion strategy and enhance consumer engagement, 7-Eleven has launched the 7-iCollection iPhone application featuring augmented reality.

Home Visions sponsors Washington Post Football Insider 2010 app

Published: September 24, 2010

Home Visions is the official season-long sponsor of The Washington Post’s Post Football Insider 2010 app for Apple’s iPhone.

Jeep breaks location-based in-app ad campaign for Grand Cherokee

Published: September 23, 2010

Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.

Sherwin-Williams: Mobile ads effective way to drive app downloads

Published: September 20, 2010

Sherwin-Williams is using mobile advertising to drive downloads of its branded ColorSnap application for the iPhone and BlackBerry smartphones.

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.