Tag: iTunes

Total Results: 275

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Kansas City Steak Co. fires up mobile platform to engage consumers

Published: September 9, 2010

Kansas City Steak Co. has launched a free application for iPhone to engage consumers, helping anyone pick up tongs and serve a steak done to taste, no matter the cut.

IBM activates US Open sponsorship with augmented reality app

Published: September 8, 2010

IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.

Toyota breaks in-app rich media campaign to drive Prius sales

Published: August 25, 2010

Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.

Thermos engages thirsty consumers via branded app

Published: August 9, 2010

Insulated beverage bottle manufacturer Thermos has launched a free iPhone application called OasisPlaces that engages consumers by providing a utility.

The North Face launches branded iPhone app to engage outdoor enthusiasts

Published: August 5, 2010

Outdoor apparel supplier The North Face has rolled out a free, branded application to help consumers locate trails, track their progress and share their adventures worldwide.

Experts forecast Android Market will outshine App Store

Published: August 3, 2010

Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.