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Tag: iTunes


Total Results: 284

   Displaying: 61 - 70

What did Chase learn from its iPad sponsorship?
Published: September 14, 2010
NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.
Kansas City Steak Co. fires up mobile platform to engage consumers
Published: September 9, 2010
Kansas City Steak Co. has launched a free application for iPhone to engage consumers, helping anyone pick up tongs and serve a steak done to taste, no matter the cut.
IBM activates US Open sponsorship with augmented reality app
Published: September 8, 2010
IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.
Toyota breaks in-app rich media campaign to drive Prius sales
Published: August 25, 2010
Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.
Thermos engages thirsty consumers via branded app
Published: August 9, 2010
Insulated beverage bottle manufacturer Thermos has launched a free iPhone application called OasisPlaces that engages consumers by providing a utility.
The North Face launches branded iPhone app to engage outdoor enthusiasts
Published: August 5, 2010
Outdoor apparel supplier The North Face has rolled out a free, branded application to help consumers locate trails, track their progress and share their adventures worldwide.
Experts forecast Android Market will outshine App Store
Published: August 3, 2010
Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.
Disney strengthens smartphone strategy to drive revenue
Published: July 27, 2010
The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.
Where are all the iAd campaigns?
Published: July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
Weber Grills boosts engagement, revenue with iPad app
Published: July 14, 2010
Weber-Stephen Products Co. has released a version of its Weber's On the Grill recipe and grilling technique application for the iPad.
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