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Tag: iTunes

Total Results: 287

   Displaying: 71 - 80

Disney strengthens smartphone strategy to drive revenue
Published: July 27, 2010
The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.
Where are all the iAd campaigns?
Published: July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
Weber Grills boosts engagement, revenue with iPad app
Published: July 14, 2010
Weber-Stephen Products Co. has released a version of its Weber's On the Grill recipe and grilling technique application for the iPad.
Cycle World iPhone app averaging 1,000 downloads per week
Published: July 13, 2010
Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.
Adobe should cut iPhone losses by targeting carriers with Flash
Published: June 30, 2010
Adobe should cut its losses with Apple and target its flagship Flash Player at wireless carriers, according to a new report by analyst firm Ovum.
Apple trying to corner market on location-based advertising?
Published: June 24, 2010
Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.
Disney app creates buzz for film launch, drives mobile content sales
Published: June 18, 2010
Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.
Apple pushes BlackBerry to step up its game
Published: June 16, 2010
With all of the buzz that Apple is generating with its iPhone 4 and iOS platform, BlackBerry is finally making moves to step up its game with the launch of BlackBerry OS 6.0.

EA exec: Mobile gaming driving revenue like never before
Published: June 10, 2010
NEW YORK – An EA executive said that mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications during her keynote at the Mobile Marketing Forum.
Apple stuns market with iAd news: $60M in advertiser commitments
Published: June 8, 2010
For all his whining about mobile advertising, CEO Steve Jobs confirmed yesterday that Apple’s iAd mobile ad network had commitments for 2010 totaling more than $60 million.
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