Tag: iTunes

Total Results: 275

MocoSpace debuts first apps to engage smartphone users

Published: May 28, 2010

MocoSpace has launched its first mobile applications for Google’s Android devices and Apple’s iPhone and iPod touch to spread the reach of the mobile social network.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

DonQ mobile ad campaign generates 4.4M impressions

Published: May 5, 2010

During the first quarter, DonQ Rum ran a mobile campaign within the Mixology drink recipe finder and bartending guide for Apple’s iPhone that exceeded expectations.

Pepsi rolls out multifaceted LBS mobile loyalty initiatives

Published: May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Apple bets brands will pay $10M for iAd launch campaigns

Published: April 30, 2010

Apple plans to charge $1 million for in-application iAd packages and $10 million for launch campaigns. Will brands pony up or say "Thanks, but no thanks"?

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Sony Pictures uses mobile to build buzz for Karate Kid film

Published: April 26, 2010

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.