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Tag: iTunes

Total Results: 287

   Displaying: 81 - 90

KFC mobile ad campaign exceeds 180,000 impressions in 12 days
Published: June 2, 2010
Quick-service restaurant giant KFC ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.
Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app
Published: May 28, 2010
Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.
MocoSpace debuts first apps to engage smartphone users
Published: May 28, 2010
MocoSpace has launched its first mobile applications for Google’s Android devices and Apple’s iPhone and iPod touch to spread the reach of the mobile social network.
Apps are a must-have element to brands’ overall marketing strategy
Published: May 25, 2010
With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.
ESPN keeps cranking out iPhone apps
Published: May 24, 2010
ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.
Disney continues to expand paid app portfolio
Published: May 20, 2010
Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.
Time Inc. exec discusses CNNMoney.com mobile strategy
Published: May 11, 2010
A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.
DonQ mobile ad campaign generates 4.4M impressions
Published: May 5, 2010
During the first quarter, DonQ Rum ran a mobile campaign within the Mixology drink recipe finder and bartending guide for Apple’s iPhone that exceeded expectations.
Pepsi rolls out multifaceted LBS mobile loyalty initiatives
Published: May 3, 2010
PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.
Apple bets brands will pay $10M for iAd launch campaigns
Published: April 30, 2010
Apple plans to charge $1 million for in-application iAd packages and $10 million for launch campaigns. Will brands pony up or say "Thanks, but no thanks"?
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