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Tag: iTunes


Total Results: 284

   Displaying: 81 - 90

Apps are a must-have element to brands’ overall marketing strategy
Published: May 25, 2010
With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.
ESPN keeps cranking out iPhone apps
Published: May 24, 2010
ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.
Disney continues to expand paid app portfolio
Published: May 20, 2010
Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.
Time Inc. exec discusses CNNMoney.com mobile strategy
Published: May 11, 2010
A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.
DonQ mobile ad campaign generates 4.4M impressions
Published: May 5, 2010
During the first quarter, DonQ Rum ran a mobile campaign within the Mixology drink recipe finder and bartending guide for Apple’s iPhone that exceeded expectations.
Pepsi rolls out multifaceted LBS mobile loyalty initiatives
Published: May 3, 2010
PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.
Apple bets brands will pay $10M for iAd launch campaigns
Published: April 30, 2010
Apple plans to charge $1 million for in-application iAd packages and $10 million for launch campaigns. Will brands pony up or say "Thanks, but no thanks"?
Universal Pictures places mobile at center of movie marketing strategy
Published: April 27, 2010
NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.
Sony Pictures uses mobile to build buzz for Karate Kid film
Published: April 26, 2010
In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.
Taco Bell exec: mobile key to engaging out-and-about consumers
Published: April 22, 2010
SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.