Tag: iTunes

Total Results: 274

Tablets will be saviors of traditional media: ad:tech keynote

Published: April 21, 2010

SAN FRANCISCO – During his keynote at ad:tech, the editor in chief of Wired said tablets such as Apple’s iPad will revolutionize media by enabling publications to make money from digital content.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

IPad may woo luxury brands to finally enter mobile full-throttle

Published: April 16, 2010

Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

UPS app strategy comes full circle

Published: April 13, 2010

Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.

Facebook Mobile surpasses 50M downloads via GetJar

Published: April 13, 2010

In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.

Coors Light runs multifaceted campaign within iPad app

Published: April 12, 2010

MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.

Millennial Media rolls out iPad platform for app developers, advertisers

Published: April 8, 2010

Mobile ad network Millennial Media is releasing an SDK and the PadMedia Creative Suite, with new creative ad formats built specifically for Apple’s iPad.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

Zagat expands reach to Apple’s iPad

Published: April 7, 2010

Restaurant guide publisher Zagat Survey LLC has launched the Zagat To Go application for the iPad and is looking to drive revenue on Apple’s newest device via mobile advertising.