Tag: iVdopia

Total Results: 5

Fortune 500 brands going all in on mobile video advertising: Published: April 4, 2011; The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.
Funimation unleashes rich media mobile ads to drive DVD sales: Published: September 15, 2010; Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.
Mobile video ads perform 100 times better than online video ads: iVdopia: Published: August 31, 2010; Jeffrey Hayzlett, former Kodak executive, �Celebrity Apprentice� alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can.
Fandango Iron Man 2 mobile video ads exceed 6 percent CTR: Published: June 1, 2010; The average click-through rate of Fandango�s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent�more than eight times as effective as the average PC Internet video ad.
Coca-Cola mobile video advertising outperforms online counterpart: Published: January 21, 2010; In-application mobile video ads from Coca-Cola Co.�s Coke Zero, Miller Brewing Co.�s Miller Lite and Warner Bros. Entertainment�s New Line Cinema have outperformed their online counterparts.