Tag: idle screen ad
Total Results: 3
- Ford mobile ads reach 1M consumers, achieve 20 percent CTR
- Published: February 3, 2010
- Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.
- P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS
- Published: November 19, 2009
- Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.
- Dairy Queen mobile ads see 22 percent CTR
- Published: April 28, 2009
- A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.
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