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Tag: idle screen advertising


Total Results: 2

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS
Published: November 19, 2009
Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.
Dairy Queen mobile ads see 22 percent CTR
Published: April 28, 2009
A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.
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