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Tag: in app advertising

Total Results: 13

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In-app advertising: What is in it for publishers?
Published: July 8, 2016
By Pavel Golubev

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

National QSR fuels up on mobile native advertising in GasBuddy test
Published: November 10, 2015
A group of approximately 1,800 East Coast locations of a national quick-serve restaurant chain will begin testing a native advertising campaign inside the GasBuddy crowdsourcing application before Thanksgiving travelers hit the road this month.
EBay to launch mobile ad network as in-app opportunities grow
Published: September 15, 2014
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
Marketers struggle to meet in-app advertising opportunity: Forrester
Published: October 2, 2013
Almost half of consumers do not seem to be appreciating in-application ads, and 43 percent think that they disrupt user experience, according to a report from Forrester Research.
Relativity launches in-app campaign to spark movie engagement
Published: September 11, 2013
Movie studio Relativity has launched a native mobile advertising program for its new film "The Family" within the Trailerpop mobile application.

In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

How to create in-app ads with impact
Published: May 25, 2012
As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Intel partners with Mojivaís mOcean to power in-app advertising
Published: December 9, 2010
Mojiva Inc.ís mobile ad-serving platform mOcean Mobile will deliver in-application ads for the Intel AppUp center.
Jeep breaks location-based in-app ad campaign for Grand Cherokee
Published: September 23, 2010
Chryslerís Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.
ULocate launches hyper-local LBS mobile ad network
Published: March 10, 2010
ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businessesí ad campaigns.
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