Tag: in app advertising

Total Results: 8

In-app rewards drive results for marketers

Published: December 14, 2012

As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Intel partners with Mojiva’s mOcean to power in-app advertising

Published: December 9, 2010

Mojiva Inc.’s mobile ad-serving platform mOcean Mobile will deliver in-application ads for the Intel AppUp center.

Jeep breaks location-based in-app ad campaign for Grand Cherokee

Published: September 23, 2010

Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Mercedes-Benz sponsors new Motor Trend app

Published: February 4, 2010

Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

Nestle's PowerBar targets skiers with in-app ads

Published: February 2, 2010

Nestle’s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store’s most downloaded snow report application, Ski Report.