Tag: interactive advertising

Total Results: 26

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.

IAB debuts Mobile Marketing Center of Excellence

Published: December 10, 2010

In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau has launched the Mobile Marketing Center of Excellence.

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery

Published: November 10, 2010

To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”

Mobile Marketing Association taps Internet evangelist as new CEO

Published: October 5, 2010

The Mobile Marketing Association filled a nine-month vacancy in the president/CEO’s post with the appointment of Greg Stuart, an executive who once evangelized the Internet in its salad days.

Don't market to people, market to context: IAB keynote

Published: July 21, 2010

NEW YORK – The keynote address at the IAB's Marketplace: Mobile conference stressed that context is important for mobile marketing and used a General Electric application to illistrate this point.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

World Cup changed everything for mobile: ESPN exec

Published: July 20, 2010

NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

HP exec: brands’ mobile spend will be up in 2010

Published: December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Thomson Reuters reveals multi-pronged mobile strategy

Published: July 17, 2009

It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.