Tag: interactive advertising

Total Results: 26

Dolce & Gabbana mobile campaign gets 10 percent click-through

Published: July 31, 2008

Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.

IAB seeks feedback on ad campaign measurement guidelines

Published: July 25, 2008

The Interactive Advertising Bureau announced the public comment release of its "Ad Campaign Measurement Process Guidelines."

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

Keep end-user experience in mind, Ogilvy exec at IAB Mobile

Published: July 22, 2008

NEW YORK -- The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.

Mobile consumer mindset key for advertising: IAB report

Published: July 22, 2008

NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.

Mobile should engage with direct and interactive marketers

Published: July 7, 2008

Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.