Tag: investment

Total Results: 11

What impact will Facebook’s rocky IPO have on mobile investment?

Published: May 24, 2012

Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.

What mobile's 2011 M&A activity means for 2012

Published: January 4, 2012

Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.

Will another recession dampen mobile investment?

Published: August 15, 2011

Investment in mobile businesses and strategies has been riding high this year, but will the good times continue if there is another recession – something that is beginning to look like a real possibility?

How to optimize SMS campaigns

Published: November 16, 2010

By Alexander Gregori

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

What is the growth trajectory for mobile advertising?

Published: November 8, 2010

By Chris Ensley and Colin Knudsen

Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.

Fidelity Investments pushes iPhone app via mobile banner ads

Published: June 14, 2010

Fidelity Investments is running a rich media ad campaign via Yahoo Mobile properties to promote its iPhone application to users of the smartphone.

Forrester reveals how to optimize mobile ROI

Published: January 12, 2010

“How do I justify the cost of building out our mobile services?” is a question that Forrester is fielding with increasing frequency. Here is the research firm’s advice to brands and marketers.

Russell Investments runs mobile banners in financial apps

Published: July 28, 2009

Russell Investments is running display ads within Transcontinental Media's latest applications dedicated to financial professionals.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

Wunderman, GroupM join the Mobile Marketing Association

Published: April 17, 2008

Big guns from the agency world, such as WPP Group plc's media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.