Tag: kids

Total Results: 8

T.G.I. Friday’s uses QR codes on kids’ menus to drive social engagement

Published: September 20, 2011

T.G.I. Friday’s is using QR codes on the back of its children's menus to engage customers and bring them to the company's Facebook page so they can become a fan.

Scholastic Media goes mobile to entertain kids on the go

Published: October 21, 2010

Scholastic Media is introducing its bestselling “I Spy” franchise to Apple device users to reach kids wherever they are with entertaining educational content.

Time Out New York Kids enhances magazine experience with augmented reality

Published: July 27, 2010

Time Out New York Kids has enhanced its August cover with mobile augmented reality, letting users unlock video and 3D content via their mobile device.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

Ground rules for mobile marketing to kids

Published: March 8, 2010

By Shira Simmonds

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

Scholastic enters mobile full throttle with 6 apps

Published: September 15, 2009

Scholastic Inc. has made its debut in the mobile playground with the launch of new branded applications for the iPhone and iPod touch.

American Eagle Outfitters debuts mobile commerce site

Published: September 11, 2009

American Eagle Outfitters Inc. has entered the mobile commerce arena by letting customers browse and buy apparel right from their handsets.

Nickelodeon launches new mobile Web sites

Published: March 21, 2008

Nickelodeon/MTVN Kids and Family Group launched three new mobile Web sites that focus on kids, tweens, teens and parents, going where its audiences are.