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Tag: legal

Total Results: 33

   Displaying: 1 - 10

Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Published: April 22, 2016
By Andrew B. Lustigman

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Legal tips on cross-device tracking
Published: November 6, 2015
By Ronald R. Camhi

Without cross-device tracking, marketers face a number of challenges in their marketing strategies.

FTC issues new social media and endorsement guidance
Published: September 2, 2015
By Andrew B. Lustigman

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

FTC issues new social media/endorsement guidance
Published: June 5, 2015
By Andrew B. Lustigman

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

Exploring legal challenges to fulfilling the potential of mHealth
Published: January 27, 2015
By Joseph I. Rosenbaum

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Whitepages challenges spammers in real-time with app update
Published: October 20, 2014
Contact information provider Whitepages has updated its Android mobile application Current Caller ID to offer real-time analysis of billions of calls, texts and phone lookups from the brand's 50 million users.
Apple settlement reflects FTC's struggle to keep up with mobile
Published: January 16, 2014
NEW YORK - A Kelley Drye & Warren attorney at Mobile FirstLook: Strategy 2014 said that Apple’s settlement with the Federal Trade Commission for in-app purchases was not a surprise as regulators struggle to keep pace with how quickly mobile is evolving.
A lawyer’s take on the TCPA amendments for calling and texting
Published: October 25, 2013
By William Heberer

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

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