Tag: local

Total Results: 55

Loyal app users more likely to make a purchase: study

Published: January 19, 2012

Building relationships with app users and fostering long-term usage are more important for driving in-app purchases than getting users to the sale proposition quickly, according to a new study from Localytics.

Could a Facebook smartphone threaten Apple, Google and Amazon?

Published: November 28, 2011

Facebook is reportedly developing a smartphone in collaboration with HTC, a move that could position the social network to grab a bigger piece of the application market.

Gray Television news sites see more than 50pc of traffic from mobile

Published: November 9, 2011

Local broadcast company Gray Television is seeing six of its news sites generating more than 50 percent of traffic from mobile.

Facebook upends mobile landscape by opening doors to app developers

Published: October 12, 2011

Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.

BBDO North America exec: TV is golden medium, not mobile

Published: September 16, 2011

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

Does Google want to be more like Yelp?

Published: September 9, 2011

Google’s acquisition of publisher Zagat may mean search results for restaurants and other local business featuring ratings and reviews, similar to what Yelp offers.

Tips for local advertisers to develop mobile Web sites

Published: September 1, 2011

By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

The many flavors of social, local, mobile

Published: August 15, 2011

By Peter Hewitt

SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers.

Pinger increases earnings with AT&T’s in-app local ads

Published: July 13, 2011

Pinger, a free SMS service, recently participated in a pilot program for a new AT&T local in-application advertising program that helped produce earnings three times the industry average.

NBC Local Media geotagging content hopes to enhance mobile advertising opportunities

Published: June 15, 2011

NBC Local Media is partnering with geo-data company Fwix to roll out an application that lets publishers organize content around locations.