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Tag: local search

Total Results: 13

   Displaying: 1 - 10

Shoe Carnival steps into beacon marketing via mobile wallet offers
Published: September 23, 2015
In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
48pc of mobile users access local content: report
Published: May 6, 2013
Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.
Foursquare needs check-ins to build strong local search engine
Published: April 15, 2013
Foursquare continues to try to write its next chapter as the importance of check-ins fades, with the company raising new funding to support efforts to build a stronger local search offering.
How Apple's iOS 6 changes will affect mobile local search
Published: October 16, 2012
Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy.
Yelp faces same challenges as Facebook in monetizing mobile
Published: August 6, 2012
Mobile use is growing for local search engine Yelp, helping to drive strong click-through rates for ads appearing on the mobile site. As a result, the company is also planning to introduce in-app ads soon.

Wahlstrom taps speech-to-text analytics to vet mobile local search leads
Published: October 1, 2010
Media agency Wahlstrom has tapped advertising call measurement service provider Telmetrics’ post-call, speech-to-text analytics platform, VoiceTrends.
Local search driving foot traffic for businesses: study
Published: July 9, 2010
Almost one-third of smartphone users who search for local businesses via mobile end up visiting or calling the location.
Nokia acquires MetaCarta Inc., completes Novarra purchase
Published: April 13, 2010
Nokia has acquired MetaCarta Inc. and completed the purchase of Novarra Inc., initially announced on March 26, to improve its local search and mobile Internet offerings.
Walmart, Target and Pizza Hut most-searched brands in ’09: uLocate
Published: January 11, 2010
Walmart, Target and Pizza Hut topped the list of the top 10 brands searched for last year, according to data from uLocate.

What sets mobile local search apps apart
Published: June 16, 2009
By Deborah Eldred

Providers of mobile local search solutions should consider mixing traditional results, such as general listing information, with something sweeter -- like value-added content.

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