Tag: location

Total Results: 144

Harnessing mobile trends, technology and tips from industry giants

Published: January 27, 2012

By Kalie Kimball-Malone

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Wireless carrier investment in location platforms on the rise: study

Published: October 24, 2011

Driven by government mandates around locating emergency calls, wireless carriers are looking at enhancing their location-based services platforms, a move that could present new opportunities for marketers.

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?

Intel acquires Telmap to enhance in-app experiences

Published: October 3, 2011

Intel is acquiring Israel-based mapping and location-based services firm Telmap as it looks to create integrated, uniform experiences across consumer devices.

Brands want to embed foursquare into their strategy: Phonevalley CEO

Published: September 22, 2011

NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.

Apps not going to be large source of revenue during holidays: Ogilvy exec

Published: September 9, 2011

NEW YORK – When it comes to mobile holiday marketing, brands should focus on in-store drivers due to the emotional factor involved with buying gifts for loved ones, according to a speaker at the Mobile Marketing Summit 2011.

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?